So, Media and Propaganda? Who Cares?

“Audiences of mass media do not exist a priori. They are actively constructed through careful programming decisions and marketing strategies, as well as transnational flows of information, capital, and commodities, and in some cases, the agendas of the nation-state.” (Purnima Mankekar, 1999).
That’s mass media today, as written by an Indian woman scholar. But average response to her observation will be like as follows.
Like, (1) “Who cares?” Or, like, (2) “What are you talking about?” Or, (3) “Those lefty intellectuals!” Or, (4) “What’s the big deal? Doesn’t everybody do it?” Or, (5) “Well, they’re doing business too, just like everyone else!”
How can you talk substance to a vast majority of dumbed-down people — people who not understand the objective voice of reason? People who do not know the difference between journalism and propaganda?
Media propaganda has reached an unbelievable, abysmal low. Both in USA and in India. New York Times, Washington Post, CNN, ABC, NBC, Fox, etc. here in America. And their counterpart media in India. All these media are either directly owned or totally subsidized by corporate businesses. GE, Disney, Exxon, Wal-Mart, Reliance, Ambani, Tata. Very few people make the connection.
They have actively silenced any voice of dissent, and killed any possible debate. But most people do not understand this game. The 1% have successfully created an illusion that this is freedom, free thinking, and democracy.